Problem:
The objective of this brief is to create a social campaign using two different media outputs while communicating the brand's tone and messaging. The campaign should promote awareness, activism and create sponsorship.
Solution:
I chose to do the brand Shine Literacy and the two media outputs were an interactive call-to-action brand carousel and an outdoor print billboard. Their target market are young adolescents from different backgrounds who can aid in supporting the program. The overall theme and appeal of the Facebook carousel was youthful and vibrant yet communicating an underlying message. This was emphasised through bold and contrasting hues of blue and yellow. These hues are a symbol of hope and optimism for the campaign.
