Project Scope
Brand Development
Packaging
Packaging
Art Direction
Alchemy Gold
A punchy and deliciously tangy golden modern-day health tonic that takes its inspiration from modern scientific research and ancient remedies
A golden turmeric drink for inner health and wellbeing; crafted from a potent blend of curcumin, black pepper, ginger, apple cider vinegar, honey, lemon juice and spices.
It was created by the founder who suffered from chronic Arthritis and needed to find a solution to alleviate the inflammation and pain in his joints, which affected his ability to work as a cabinet maker and joiner. The drink is a modern-day health tonic that combines both ancient remedies and modern scientific research to promote inner health and wellbeing. Its golden hue and potent blend of ingredients make it a powerful remedy for those seeking natural ways to improve their health.
Our design takes inspiration from the enigmatic and mystical nature of 14th-century alchemy. Using a black and gold colour palate on a textured uncoated paper, the label is adorned with intricate foil details of the AG symbol and stamp mark using the triangle symbol as a point of reference. The triangular pattern is carried forward to create a subtle gloss screen background pattern. The bottle itself exudes Apothecary elegance, exquisitely complementing the elixir's handcrafted essence, all contributing to the enchanting aura of this magical drink.
"We couldn't be more thrilled with our partnership with Kutchibok. Right from the beginning, they exhibited a profound understanding of our vision and the essence we sought to infuse into our golden health tonic.
Their dedication to comprehending our 'why' and purpose was truly remarkable. Kutchibok not only delivered a brand that perfectly encapsulated our intentions but also managed to capture the very essence of our alchemy-inspired elixir, exactly as we had envisioned it.
The outcome is nothing short of exceptional – a brand and product aesthetic that not only distinguishes us but also flawlessly embodies the ethos we hold dear. Kutchibok has truly helped us bring our dream to life, and we couldn't be more delighted with the results."
David Dunne (Proprietor)
