Challenge:

Corporate rebels is a new venture which aims to differentiate itself from its competitors and reach their target audience. 

TheCorporateRebels.com is an e-commerce website for stylish and affordable pieces with a wide range from fashion jewelry and clothes to home accessories and beauty. All products are curated to make you stand out and feel good! 

Mission: To become a global community of corporate rebels who live by their own rules and enjoy trendy and cool things and are not shy to stand out from the crowd!

Vision: To become a cult brand for millennials and gen-z by offering them the tools to express their personal style. Cool girls and boys must haves! 

Brand identity: Bold, cool, Instagramable but very simple, plain and fuss free. 

(check brands like Glossier, Sporty & Rich and Pangaia)

Motto: Celebrate your individuality!

PROJECT GOAL: To create a unique brand identity to differentiate Corporate Rebels within the e-commerce market and create awareness by raising our profile, enabling us to interact better with our target consumers and increate conversion rates. 

RESULT: With Corporate Rebels, everyone has the opportunity to stand out and feel good, be bold and confident in their own skin as their style shines through. 

Guideline:

Rainbow - as symbol of success, hope and fortune. The colors indicate happiness and create excitement.

Color preference - Yellow 

Just like the rainbow the yellow color stands for the same hope and happiness. It also grabs the attention and it will attract customers.