Vivid is a personal project inspired by Loona Heejin's musical video, using shots from it, i created a logo for an art supplies' fictional brand.

At this stage, i wanted to play with some colors and the way they melted during the MV, through the sketching process iconic elements were also used, such as the ribbon and the rainbow.

The use of a more rounded san serif played an important role to add a more fun and friendly feeling to it.