Erna Sarah Valeriano's profile

PEPSICO - LIFEWATER LAUNCH TOOLKIT

LIFEWTR is a premium bottle water brand committed to advancing and showcasing sources of creativity. That’s why globally, every few months they launch a new series of LIFEWTR bottle water focused on a unique aspect in art– putting the spotting on three new emerging creators.

Life Water helps artists rise, no matter who they are or where they’re from. All it takes is one drop to make a wave and when they elevate creators equally, they inspire the world and are inspired by others, LIFEWTR lets creativity flow.

In Feb 2021 PepsiCo plans to launch LIFE WTR in the region with the UAE being the first country in the region to launch the brand, and for the launch they have partnered with 3 local artists (Athier/Basmah & Ebtisam from Iraq/ Saudi and the UAE) who have created bottle designs specifically for the region – please see them below.

The brand will play in the premium water segment

Here are the Key Visuals presented showcasing the art of two local artists
                                                                                 Showcased here are the artworks of the 3 artists
PEPSICO - LIFEWATER LAUNCH TOOLKIT
Published:

PEPSICO - LIFEWATER LAUNCH TOOLKIT

Published: