CrossLife Social Media: Then and Now
Target Audience: 25-45 year old's with children
Brand Words: welcoming, family-oriented, family-focused, playful
Now
CrossLife began to understand who they are and how to communicate well through their brand. Colors were strategically placed, chosen and consistent throughout social media and other projects. The brand voice became more clear and consistent, in line with the above brand words.
Transition
As CrossLife transitioned between outdated branding to narrowing in on who they are, the team began designing more modern, trendy looks. While the output was a higher quality look, it didn't quite feel in tune with CrossLife, or its audience and culture.
Then
For years CrossLife didn't know what they wanted to be, the result being uninviting and outdated design work. This is where CrossLife was at in communications, design and branding before I came on as the Marketing Director.
