Branding - KELLAN Mining Sarl
Mining may not be a glamorous industry. But for Kellan, a premium mining company based in South Africa, we decided to go for both the glam & the grit, the gold & the soil. The brand identity thus echoes this concept by creating a vector art resembling a quarry, the wavy lines deliberately placed to highlight the curve of the K. The use of yellow makes the brand close to the ground while making room for a sunny rise to success.
