Huey Wong's profile

Füri Knives

Huey Wong
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brand identity branding cooking knives packaging design
Füri Knives
Facing increased competition and awareness, Füri needed to stand out in-store and reinforce price premium for its range of products. Clarity around the innovative Australian hybrid design that forged the best Asian and European knives engineering to create a superior blade. Established in 1996, designed by leading Australian engineers & international chefs.

brand identity branding cooking knives packaging design
brand identity branding cooking knives packaging design
brand identity branding cooking knives packaging design
brand identity branding cooking knives packaging design
Packaging flat lay
brand identity branding cooking knives packaging design
8' Single pack
brand identity branding cooking knives packaging design
brand identity branding cooking knives packaging design
brand identity branding cooking knives packaging design
brand identity branding cooking knives packaging design
6 Piece set
brand identity branding cooking knives packaging design

Client: Füri Knives
Concept and design: Huey Wong
Creative Director: Steve Arnold

Füri Knives
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Huey Wong's profile

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Huey Wong's profile
Hong Kong, Hong Kong SAR of China

Füri Knives

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