Art Directors: Brett Myburgh & Sofwa Ismail
Concept: Dont't be remembered for bad breath
The brief was to get consumers to add Listerine Mouthwash to their daily dental routine. Listerine is a brand of antiseptic mouthwash that kills germs that cause plaque, gingivitis and bad breath.
Don’t be remembered for bad breath. None of us want to be only remembered for having smelly breath and we want consumers to be aware that. Adding Listerine to your daily oral routine will ensure that you always have fresh breath.
DPS print advertisement - Loerie finalist 2013
Television advertisement
The APP
The “remember that?” app will be available to iPhone users as a fun series of games that play on their memory. Highest scores will be entered in to the competition to win a fully "pimped out" high school reunion party. Runner up prizes inclued a trip for two to Thailand and or a limited edition classic collection of memorable movies and series from the 90's.
