FanMart
FanMart was born to reshape a brand of Faneco. FanMart brand is a supermarket chain specializing in providing healthy food supplements. They want to reposition the company's products starting from rebrand the brand identity.
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Client: FanMart
Agency: Desmaster
Content direction: Dat Bui
Key Visual: Kien Nguyen
Graphic design: Nhan Nguyen
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Approach
We have determined the brand's vision and mission is towards products that are completely natural. The desire of customers is to be able to see nature combined with the supermarket shape in their brand identity.
Outcome
The central element of the brand identity is the logo. We have stylized the letter F into the shape of a trolley and also the sound array placed in the leaf.To bring newness to the brand, we use yellow and gray as the main identity colors, but still add a little green color to create a highlight for FanMart's brand identity.
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