Branding A Social Movement assignment for MA in Strategic Communication Design at Colorado University Boulder.
Brief
Branding is a powerful medium. When combined with precision, words and images have a persuasive impact on people.
Often, companies use branding to promote their products and services to specific markets. However, the same principles of visual communication can be harnessed to brand social movements and causes.
For this project, you will clarify a specific social movement or cause and create a clear, powerful brand to promote it.
The social movement might currently exist, or you can create one yourself.
Here are some examples of macro and micro social causes and movements. For ease of clarity, I'll use the terms movements and causes interchangeably. Either is fine. Choose/create what inspires you.
Deliverables
A 5-minute presentation which includes:
- Clear description of your social movement
- Audience
- Goal(s)
- Brand elements
- Mood boards
- Fonts
- Colors
- Archetype
- Sketches
- Logo
- Iterations on your ideas
- Final Logo
Strategy to powerfully promote this cause
You must decide and explain the best way to promote this cause. Think strategically. What is more impactful for your cause? Social media posts? Posters? Secret meetings behind Starbucks? Something else?
Clearly show a campaign with at least 5 different touch points where the brand will have the most impact.
