Project Description:
AURAA is a digital product developed by the company Beinex. The product has wide range of features that has been developed to help the business analytics. The project includes Brand Identity with logo design. The logo is a design which was finalized from too many options designed based on client interaction.
My Tasks:
Logo Design
Vector Illustration
Brand Identity Color Definition
Collateral Mockup Design
My Tasks:
Logo Design
Vector Illustration
Brand Identity Color Definition
Collateral Mockup Design
Logo Design Description
Brand Logo Type: Wordmark
Elements and Concepts: The logo design is more focused on creating a unique wordmark logo. In order to get a suitable typography, so many typographies are searched and finally the font is created as a vector format. To get the uniqueness, combination with a curved stroke was seems more suitable to produce the premium appearance of logo.
Brand Colors: 2 colors (Turquoise & Blue ) are used as Primary colors of Brand. Meanings are as follows: Turquoise: Nobility, and Wisdom; Blue: Stability and Inspiration. Secondary colors of the Brand are created from the sub variations of Primary colors along with Black & White.
Logo Design Format:
Vector
Tools Used:
AURAA
Augmented Risk and Audit Analytics
#19, Ground Level, Infopark TBC, JNI Stadium, Kaloor, Kochi
