Considering  information collected from the brand I-innovate, research and ideation we have come to the
conclusion of a final idea. We were asked, by the organisation, to design a digital platform
centered around the three key programs that I-Innovate plans to focus for the rest of 2020/2021,
these being:

· The use of software and Augmented Reality (AR) to create educational programs
involving rocket launches, building objects to simulate engineering challenges and other
educational tools that can manipulate the physical environment.
· Educational sky tracker balloon launches which will be used by students to learn about
how objects are affected by gravity, weight distribution, and sending payloads into space.
· ExoLab, which is an experiment platform and growth chamber device that brings together
classrooms and the International Space Station (ISS) in a collaborative investigation to study
the effects of microgravity on living things.

We have taken into account I-innovates SWOT analysis as well as their key issues within the
brand. We then considered the SMART objectives within the company and created an
infographic of a basic brand identity blueprint. Furthermore, we analysed a positioning
statement for the brand which clearly differentiates the brand from the competitors. We
continued to create a primary target market profile and finally presented I-innovates key
messages.

During the creative thinking process, the desires of I-Innovation were taken into consideration
and adapted to ensure a product that will captivate the target audience is created. I-innovate
requested that a digital platform/app was designed that will be equally captivating, recreational
and educational for the target audience. Taking this and the information and knowledge
acquired from I-Innovate the specific factors significant to ensure a satisfactory user experience
for the target market and a product design that will satisfy I-Innovate include:

· Provoke curiosity in children
· Promote innovative thinking
· Encourage learning through Science, Technology, Engineering, Mathematics (STEM)

The product idea that was decided on is an AR Based, called AR Prism that allows the target
audience to view the world from a more STEM perspective. The AR software will allow users to
see simulations of buildings and rocket launches in the real world through mobile devices. Using
an image based search, the software will also be able to capture an image of any object
focused on by the user, perform an image search through the internet to identify it, and provide
a basic description, as well as hyperlinks to websites and YouTube videos with information
pertaining to that object, allowing for easier access to relevant information The mentioned
features make this app:

· Fun, easy to use and understand
· Educational, it offers instant access to relevant information
· It provokes curiosity, inspires innovation and encourages learning through STEM
· Peaks the target audience’s interests and sense of adventure

The AR Based digital platform is designed with the target audience's desires in mind, but still
upholds the value proposition of I-Innovate.
In order to ensure the successful implementation of the AR based educational software, we, at
team Z-Wave Arclight, did research on the different types of Augmented Reality apps and the
time that it is spent producing a good quality, working application. According to (Gupta, 2019),
the different types of Augmented Reality apps include:
· Marker-Based Augmented Reality – Also known as Image Recognition or Recognition
Based Augmented reality, this type provides us with extra information about an object after it
focuses on the recognition of an object. For an example, Hi-Vision on Huawei phones can
recognize objects and give you information on where to purchase those objects, such as a
T-Shirt or a unique pair of shoes.

· Marker-less Augmented Reality – Also known as location detection, this type of AR uses
features in a smartphone, such as the GPS and the Accelerometer, to help users find locations
easier. For an example, if trying to use a map in a city with a confusing layout and lack of street
signs proves difficult, you can use the AR app to show you the direction and distance of your
destination through your camera.

· Projection-Based Augmented Reality – The projection of light onto a surface, which can
then be interacted with by touching the projected surface with your hand. Projection AR
techniques can be used to create deception about position, orientation and depth of an object.
An example of this would be the holographic keyboard that projects the image of a keyboard
onto a surface and tracks your finger movements using a camera

· Superimposition-Based Augmented Reality – This type of AR provides a replacement
view of the real world object in focus, which is achieved by replacing the entire or partial view
with an augmented view of the object. A good example of this would be the Pokémon Go game
that uses AR to place a Pokémon character in front of you and allows you to interact with it.

The AR based educational software will use a mixture of Marker-Based Augmented reality and
Superimposition-Based Augmented reality to create the desired effect.
The costs to develop an AR app depend on whether the app will be basic and formulaic or
customized and complicated. According to (Golovskaya, 2019), the characteristics of a basic,
formulaic AR app include:

• Greater predictability
• Lower development costs
• Integration of pre-developed, third party solutions
• Simple Feature list based on preset components
• Standard design
Characteristics of a customized and complicated AR app include:
• Less predictability
• Higher development costs
• Custom Algorithms
• Development of own API and AR content management system
• New, custom-made features
• Branded design

We at Team Z-Wave Arclight considered how AR Prism could attract sponsors and donors. The
App design uses a mixture of features from two different types of Augmented Reality software,
these being Marker-Based and Superimposition-Based Augmented Reality. This is for object
recognition and superimposition of 3D models into the real world. The plan is to allow users to
superimpose 3D models of tech from different companies on a ‘per sponsor’ basis, meaning
that we only integrate Models from companies that sponsor or fund I-Innovate, i.e. NASA and
the rocket simulation.
The integration of 3D models for products of different brands will increase overtime through
updates, depending on the amount of sponsors I-Innovate acquires. As I-Innovate receives
sponsorship or funding from a new brand, the AR-Prism app will showcase 3D models of a few
select items from that brand, and provide information as well as links to websites and YouTube
videos for those products. This decreases the amount of time and money spent on integrating
3D models into the application on initial release. This also creates a new source of revenue for
I-Innovate, which will allow them to devote some of the earnings to updates for the App and the
rest to improving the I-Innovate programs and initiatives.
Another factor that will help reduce the time spent integrating 3D models into app can be
through the use of a website called SketchFab, where you can download AR 3D models of
almost any product or item on the market and use software such as Unity and Unreal Engine to
integrate this into AR Prism. The price for a 3D model from this website ranges between 0-500
USD, but is usually sitting somewhere between the 0-50 USD price range (SketchFab, 2020) .

AR Prism uses a basic and formulaic design. According to (Golosovskaya, 2019), for I-Innovate
this means that there is;

• Greater predictability;
• Lower development costs;
• Integration of pre-developed, third party solutions;
• Simple Feature list based on preset components;
• Standard design;

The amount of time it will take to develop an AR app is determined by the complexity of it and
what it is trying to achieve. A simple demo app will take 160+ hours to develop as it includes the
following:

• Design and wireframing – 16+ hours
• Programming – 40+ hours
• Integration of 3D Models – 1 hour / depending on the source format and number of
Models
• Publishing in stores – Android = 4 hours, IOS = 8 hours
A Simple App with several customized features will take up to 450+ hours due to:
• Sign in – 12 hours: integrating APIs from backend
• Catalogue – 24 hours – menu grid with items
• Sharing – 4 hours IOS - 4 hours Android
• Analytics system – 24+ hours
• API integration – 16+ hours per API
An enterprise level app will take 1000+ hours to develop:
• Sign in – 8 hours
• Catalogue – 24 hours
• AI-based recommendations – starting at 100 hours
• Recognition system – starting at 60 hours
• Sharing – 8 hours
• Snapshot – 2 hours
• Content management system – 80 hours
• Integration of 3D models – 4 hours each
• Publishing in store – 16 hours for IOS, 8 hours for Android
Based on the specifications listed, this will be a simple app with several customised features,
meaning that the development process of this type of application will take over 450 hours