The Belgian Heartbeat
Website, app and social post design for the Euro 2020 campaign of Proximus as one of the sponsors of the Belgian Red Devils.
With players that play in the biggest football competitions in Europe, the expectations of the supporters are high and emotions tend to rise even higher when it's time for the Belgian Red Devils to take to the pitch. It's a time where language barriers and differences in our small country are set aside and we're all behind "our team".
To see just how high emotions ran we decided to measure the heartbeat, cheers (or yelling) and track the movement of a 200 people panel (consisting of (former) sports people, journalists, influencers and fans). They were invited to wear a Polar Verity Sense sensor during the games of the Belgian Red Devils. Through The Belgian Heartbeat app, heart rate data from the sensor and noise and movement tracked through the microphone and bluetooth/location data from their smartphone, was send to the website to visualise the excitement.
Mobile website experience
Since most people would only have their phones at hand while watching the games of the Red Devils, the focus was on the mobile experience.
Impression of the website on desktop
Mobile app to send data to the website
Social media
After each game a summary of when our heartbeat rose the highest, our cheers/yelling was the loudest and the amount of calories burned by the pannel, was posted to social media.
