BRIEFING:
Branding for Megahits - VIVE LA GUITA Festival edition 2021. The 2nd season of a game to win money during the Snooze program of Megahits radio station. This time with a special twist.
The game consists of playing in a festival ambience where you can choose between 5 zones, from backstage to VIP room.You can enter randomly but beware that only 4 of the zones have money, the 5th has "Barras", the security guy from the festival.
If you find him you can lose all the money.
IDEA:
Having no budget for shooting and having Maria Correira as host, illustration was the best way to bring out the youth vibe of the game. Inspired by pop culture and making a visual tribute to the GTA game, plus a crazy palette, the picture came out and the client loved it.
Branding for Megahits - VIVE LA GUITA Festival edition 2021. The 2nd season of a game to win money during the Snooze program of Megahits radio station. This time with a special twist.
The game consists of playing in a festival ambience where you can choose between 5 zones, from backstage to VIP room.You can enter randomly but beware that only 4 of the zones have money, the 5th has "Barras", the security guy from the festival.
If you find him you can lose all the money.
IDEA:
Having no budget for shooting and having Maria Correira as host, illustration was the best way to bring out the youth vibe of the game. Inspired by pop culture and making a visual tribute to the GTA game, plus a crazy palette, the picture came out and the client loved it.
BRIEFING:
Branding for Megahits - VIVE LA GUITA 2020. After the end of the first quarantine Megahits wanted to celebrate and give money$ to its listeners by creating the 1st edition of this game.
Branding for Megahits - VIVE LA GUITA 2020. After the end of the first quarantine Megahits wanted to celebrate and give money$ to its listeners by creating the 1st edition of this game.
IDEA:
VIVE LA GUITA was the name proposed by NOSSA which means in slang (badly translated) "hurray, for money". The logo brand was inspired by the urban style, "bling bling" vibe and the graffiti Tags having as main reference, of course, the Megahits brand and colors. La GUITA is also an alter-ego of Maria Correia (the host), so was obvious the separation between the words.
CREDITS
Client: MegaHits (Grupo Renascença)
Design Director: Anne Chauvin
Designer & Art Director: Maria Carlos Cardeiro
Copywriter: André Afonso
All rights reserved to NOSSA™ 2021
