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Quest for the Keys - BUICK

Ryan Straus
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Quest for the Keys
Buick 2011 Social Media Scavenger Hunt
With the LIVE Reveal of the new Buick Verano on Facebook being such a success, we asked our illusionist to kick off another social campaign. This time rather that making something appear we had Jason Latimer host Buick's Quest for the Keys. Buick hid 50 keys across the country for fans to find. Clues were distributed on Facebook, Twitter and with locally placed QR codes. We even developed an online trivia game so you could play the Quest from the comfort of your own home if you so pleased. Really fun project to design logistically and for all the graphic pieces needed to pull it off.
app Scavenger hunt Jason Latimer buick GM interactive android
app Scavenger hunt Jason Latimer buick GM interactive android
app Scavenger hunt Jason Latimer buick GM interactive android
Quest for the Keys - BUICK
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Ryan Straus's profile

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Ryan Straus's profile
Queens, NY, USA

Quest for the Keys - BUICK

Creating a scavenger hunt utilizing social media, real life locations and an app with GPS system, we created an experiential game that kept parti Read More

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