João Alexandre's profile

The Natural Reverse of Knowledge



This project arises from an attempt to raise awareness of the paradoxical relationship between digitization and knowledge. Today's digital media provides access to an abundance of information and potentially new ways of gaining knowledge. However, by generating, distributing, and making available massive amounts of data, digital media are simultaneously conveyors of instances of knowledge and non-knowledge. According to Martina Leeker, digital media are “characterized by a variety of forms and levels of non-knowledge and incomprehensibility”, which arise from the opacity of algorithms and computational performances unknown to users. As Matthias Koch explains, using the expression ‘non-knowledge’ serves to emphasize "the 'natural' reverse side of knowledge", or the reciprocal relationship between these terms.



The Natural Reverse of Knowledge by João Alexandre, 1st Year of the Communication Design Master, FBAUL, 2020/2021

Typefaces
Pillowlava - Velvetyne
Swear - Ohnotype
Suisse Int'l - Swisstypefaces
Digestive - Ohnotype
Blitz Script - Philipp Herrmann


The Natural Reverse of Knowledge
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The Natural Reverse of Knowledge

The Natural Reverse of Knowledge is a visual essay based on a collection and selection of quotes that work as maxims or aphorisms on non-knowledg Read More

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