My entry and university FMP project for the YCN x Pact Coffee 2021 live brief.
The Brief:
To produce artwork that would represent the Pact Coffee brand, their ethical values/mission and at-source coffee farmers. The artwork needed to be suitable for displaying in Pact Coffee's customer venues and to apply across their current POS. In addition, the artwork needed to be applied to a range of digital mock-ups to display the concept more successfully and thoroughly.
My Concept:
The concept for my artwork was to illustrate the importance of the coffee farmers through using coffee related items and farming imagery. To symbolise the farmers even more, I placed the flags of the farmer's countries within the design as decoration and a hint to the significance and cultures of the coffee farmers. I illustrated separate items first and built the design up to form a grid of illustrations; I felt that this would make the artwork more adaptable and versatile for applying to the POS items and being displayed in the customer venues. I created flat design styled illustrations with minimal details, textures and the Pact Coffee brand colour palette.
My main artwork design.
A range of my digital mock-up designs.
