New Flood Inc.
I created a conceptual brief of an imaginary company as an exercise in branding and logo creation. Rock climbing has increasingly become a big part of my life and sharing the adventures my friends and I go on has been inspiring me to create some designs around the sport.
New Flood Inc. is a climbing equipment company that prides itself on it's durable equipment. Their target audience is bold athletes, and the wanted to convey a sense of energy in their logo. The "client" asked that the logo be a letter mark, and incorporate the color purple.
My goal was to incorporate some sort of visual for water or a flow of some sort. I landed on a combination of ripples forming the letter 'N' and creating a flow between two radiating points. The combinations of bright yellows for contrast and cooling blues gives the palette a bold energetic tone that's sure to turn heads at the wall.
