Cape Production studio, within the framework of long-term cooperation with the Russian bank Tinkoff, has implemented a video for the Tinkoff Drive card.

The main goal of the video was to demonstrate the advantages of owning the Tinkoff Drive card and convey to the viewer the unique selling propositions that only this card can provide.

Much attention has been paid to the preproduction stage, on which any good video is based.
The script, the search for successful scenes in the storyboard - all these are integral components of the product, which the studio can be proud of in the future.

Special attention was paid to the combination of the strictly regulated corporate identity of the bank and the courage of stylistic techniques of the Cape Production studio, which, in their combination, gave the result of the visual series of the commercial "Drive".

The tasks from Tinkoff Bank are always extraordinary and interesting, which allows the studio team to show all the facets of their skills. The verified work schedule and well-coordinated communication between the client and Cape Pro make it possible to turn the workflow into an exciting adventure and creativity.

Our prerogative is to provide service and maintain high quality standards, both from the side of the creative concept and from the point of view of art direction.

We hope to show the best aspects of Tinkoff Bank not only throughout this year, but also for many years after.

— Head of video production in Tinkoff bank: Andrey Panfilov

— Producer: Mariya Frolova

— Art direction: Alexander Tarelkin

— Supervisor: Ilya Petrukhin

— CG: Anton Baranov

— Client: Tinkoff Bank