A gin and soda with watermelon and lime aromas, made with our romeo’s gin X, in a can featuring PONY’s artwork, presented by Miss Me.
The in-house creative team's mission was to develop a new brand identity for the packaging as well the printed and web material. The ambition was to illustrate the fresh and innovative taste of the gin soda, while letting PONY's artwork shine, and following the brand guidelines of romeo's gin cocktails.
The artwork
Montreal artist Pony, Gabrielle Laïla Tittley, has risen to the top of the city’s art scene with her touching and colorful illustrations exploring popular culture with vulnerability, provocation and humor.
Her artwork Nouvel Ordre Mondial explores themes of mutual aid, feminism and self-confidence, among others.
A watermelon and lime ready-to-drink cocktail
Our own lime soda, with subtle notes of hibiscus and chili pepper, added to romeo’s gin X, our watermelon flavored gin, makes it a lightly fruity, completely thirst-quenching and a totally unique cocktail. Made with only natural ingredients, it’s the ready-to-drink cocktail with the lowest sugar content within the romeo’s gin range. A perfect gin response to vodka soda.
Artist : PONY
Artistic Direction, Design & Photography : Christina Fayad, Lili Letendre, Mylène Lambert, Vincent Lapointe
Animation : Vincent Lapointe
