Analog has slowed beyond steady and is now declining at a rate of 2.7% per year with offline print shipments following at a projected CAGR of -6.0%. While it doesn't mean extinction just yet, it's a backward movement that doesn't promise any new profits and it's all happening amid harsh global economic conditions. printers in cardiff

Elsewhere in commercial printing, there's another kind of momentum gaining traction. A forward-moving, growth-oriented shift that's changing the industry with a new world of limitless possibilities.

According to Research and Markets, The Global Commercial Printing Market was valued at USD 400.46 billion in 2019, and it is projected to be worth USD 460.28 billion by 2025, registering a CAGR of 2.24% during the period 2020-2025. So, what's behind this industry growth when analog and offline are on decline?

Digital print is driving growth with its unique ability to respond to rising customer demands and optimise operations. Its upward progression stands at a CAGR of 5.5 % since 2014 amid analog's decrease of 2.7% YOY over the same 5-year stretch. With forecasts of digital becoming 30% of total market revenue by 2026, it's easy to see where there are real growth opportunities available for the taking.

Capturing this real growth rests on the ability to quickly react and sell to a changing market, improve operational agility, and provide a faster time-to-market. But how digitising your production line can keep you competitive and profitable in an unpredictable economy?

Digital Darwinism
We're doing business in a world of digital Darwinism-but opportunities are available for those who are willing to transform to keep up. In an economy that's fast changing and full of surprises, being flexible and agile in order to respond to new and vastly varied demands is the new standard in commercial printing. printers in wales

With newly risen desires predicted to sustain their growth for years to come, capturing the opportunities that are trending today is safeguarding success for tomorrow.

HP Industrial Technology - Indigo & Inkjet – Working Better Together
HP has been selling Indigo and PageWide Inkjet technology for over fifteen years, driving relevant migration of analog sheets to digital. The advent of B2 digital over the past decade – through the Indigo Series 4 (and now Series 5) and the PageWide press “T” series – has accelerated technological change in the general commercial print industry.

There are many examples of customers utilizing both Indigo presses (for their unique quality Electro-ink output, substrate variability and sheet-fed volume capabilities) with PageWide technology providing exceptional production speeds with the new Brilliant Ink technology. Quite simply class-leading products, playing to strengths of both technology types. Working better together, like HP’s founders Bill Hewlett and Dave Packard.

Honoring print with decades of innovation
Anyone can print, but not everyone can honor the printed piece in a way that encompasses its value. Any press can produce a printed piece, but not every press can gather a group of creators, innovators, and scientists behind it.

With HP’s innovative technology, commercial printers can optimise overall production efficiency and achieve unprecedented flexibility that lifts performance in every area of business, even for existing offset presses.