Brief: Create 3 A2-sized posters for the iconic Ministry of Sound nightclub as part of a 3 month advertising campaign. The campaign is advertising ‘Saturday Sessions’.
For this project, it was essential that what I created was striking, as the veiwers of the poster series would be on the move as both pedestrians and motorists. I wanted to focus on the experience club-goers took away from visiting the event, so the 'bolts' of electricity depict the atmosphere within the building; it's electric! Each poster has it's own neon colour, neon being well known for it's anchoring to the club scene, so the viewer can differentiate each individual night from one another.
