Challenge:
Choose one of five brands and create a campaign based on the chosen brand's unique traits.
Choose one of five brands and create a campaign based on the chosen brand's unique traits.
Solution:
I chose media that spoke to my target market, from posters to radio. Since Bean There uses African beans, the concept I created was the strength of Africa in every cup. I used humour in the form of 'the manliest man' way to get the message across.
Title: The Strength of Africa in every cup
Brand: Bean There Coffee Company
