Project MUSE Eblast Redesign
When I started at MUSE, the company used one template for all outgoing communication. I completed a communication audit, speaking with all department heads to understand their email needs. I presented my findings with my recommendation that I create four separate templates, two for our general audience (libraries, scholars, peers etc.) and two for our publisher communications. From a design perspective I needed to work within the constraints of the MyEmma platform. As a non-profit, MUSE doesn't have access to the the WYSIWIG Custom template builder. My design goals: MUSE colors, MUSE Branding, encapsulate the footer information. I wanted to convey with texture and multilingual words in the background that our audiences are global and that MUSE is about the personal touch.
