Click is Afghanistan's largest global e-commerce marketplace. In 2016, I created a logo for Click, which will remain in place until the end of 2018. Following that they represented a new branding, and after launching it, they discovered that the new branding did not align with their vision and mission. They referred to me at the end of 2019 and asked me to do a new rebranding for Click.

In 2016 their focus was on boot and footwear sell through an online platform but in 2019 they decide to sell everything through their online platform and show these new changes in the logo. They wanted to show shopping and delivery on the logo which was the main challenge for me. 

When I started working on my project and did research on other international e-commerce platforms' branding, such as Amazon and Flipkart, I discovered that they use icon-friendly design in their branding. For the solution, I used the C character of click, which is the brand's name, as well as an arrow to represent delivery and a bag hand for shopping.

Furthermore, in mobile application UI, they had a greater emphasis on design consistency between mobile app and website, whereas they wanted flat and simple design for mobile application. Furthermore, they wanted to keep the UI payment process for mobile applications consistent with the website design.

I created the UI based on the client's specifications, and after launching their new branding and UI mobile application in the marketplace, they received positive feedback from their customers. Furthermore, by 2020, Click has evolved into a distinct online platform in comparison to their competitors, and they have begun to deliver their products internationally from Afghanistan.