Name - Médecins Sans Frontières
Outcome - Interactive website, game design, character design, proposal pitch
Brief
Médecins Sans Frontières (Doctors Without Borders) is an international charity organisation. They provide hospitality care in countries affected by endemic diseases and areas dealing with conflict. This brief focuses on creating a campaign to raise awareness for the charity among children in primary school.
Approach
With the target audience being school-aged children, I rebranded the charity in order to make the campaign more visually appealing.I designed an interactive website that allows children to go on a journey to explore and learn about the charity’s mission and purpose. Throughout this expedition, each child is represented by their choice of character from the set of monster characters I designed. Additionally, in order to increase the engagement I created and incorporated games inspired by everyday tasks carried out by doctors.
Character designs
The user will have the option to choose which character they feel best represents them during the journey on the interactive website. I designed each character as monsters in order for them to be gender-neutral, which in turn allows all users to be included.
