Nomu is a theoretical line of dairy-free products that is vegan certifiedand is also gluten-free. The name Nomu comes from the phonetic of "no moo" which suggests no cow; no dairy.

The main consumers of Nomu products would be young adults who are looking for dairy alternatives. Nomu is also for those who just want to try something brand new. Because Nomu uses ingredients that are not typical to its common competitors, it is important for the products to look friendly and inviting.