Marching Jayhawks
A rebranding of the marching band at the University of Kansas
A rebranding of the marching band at the University of Kansas
The assignment was to choose an organization, analyze the problems with the organization communication, and rebrand and redesign the organization's identity. I chose the Marching Jayhawks, the marching band at the University of Kansas. I chose to focus my newly created identity on five words: entertainment, musicianship, connection, tradition, and pride.