NESCAFÉ
International Coffee Month 2018
Concourse Activation
Concourse Activation
Client: NESCAFÉ Malaysia
Activation Agency: Gazelle Activation
Activation Agency: Gazelle Activation
Creative Director: Craig M Lee
3D Lead & Layout Design: Dzul Hani Asyraf (Jule)
3D Designer: Vincent Choo
3D Lead & Layout Design: Dzul Hani Asyraf (Jule)
3D Designer: Vincent Choo
Nescafe approached the team to design an event that celebrates International Coffee Month
as well as the 80th anniversary of Nescafe, highlighting its history as well as how we as Malaysians
find ourselves with a Nescafe in every moment in our daily lives.
We carried out this activation in three venues across the country:
Sunway Pyramid, Selangor
27th – 30th September 2018
27th – 30th September 2018
Queensbay Mall, Penang
4th-7th October 2018
4th-7th October 2018
AEON Tebrau City Mall, Johor
25th – 28th October 2018
Results:
In all three venues, we overachieved the set sales target consistently
At the end of the event, we managed to achieve 143.5% of our sales target!
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