nesto is a new digital mortgage shopping platform.
The brief was to convey the unique sales proposition that with nesto, you get to start with the lower rates, no negotiation needed.
The ads feature the everyman archetype of a school custodian, who wows onlookers by completing amazing and unexpected acts with ease — a metaphor for getting the best mortgage rate on the first try with nesto.
CREDITS
Agency
Cossette
Creative VP
Louis-Philippe Tremblay, Anne-Claude Chénier
Creative Director
Geneviève Duquette
Copywriters
François-Julien Rainville, David Purkis
Art Director
Alexandre Jutras
Strategy
Jean-Claude M. Kikongi, Guillaume Girard
Account service
Olivier Charbonneau, Chloé Simard
Production
Stéphanie Côté
Director
Ivan Grbovic (Les Enfants)