JOEU
About
Joeu is a brand based in USA that is owned and operated by an all-women team. Each signature scent is crafted by hand from all-natural, food-grade ingredients creating an inviting atmosphere wherever one is lit. These candles burn cleaner and longer than conventional paraffin wax candles.
Joeu products are very luxe, but also still very affordable.
Solution
Timeless, sophisticated design and minimalism are integral to the Joeu identity.
The Joeu visual identity is text-based but looks complete and remarkable. The wordmark, executed in a luxury style typeface with curved lines is a reflection of charming and tenderness. On the one hand, the Joeu logo is very simple – there is nothing but the name of the brand. On the other hand, the very choice of typeface throws some light on the style of the products sold under this marque.
The brand uses three colors in its visual identity, which are used on a white background.
Design: Daria Bilostotska
3D product visualization: Yauheni Bacharou
Services: logo, branding, packaging
THANK YOU FOR WATCHING!
Are you ready to make your brand awesome?
If you are interested in a cooperation with us, drop us an email and we'll get to you as soon as possible.
email: hello@bilostotska.com | yauhenibacharou@gmail.com
