No to Knives Campaign (Key4life and Landor Brief)
Campaign | Graphic Design
Create a typography led campaign that informs 11-17 year olds the implications of knife crime through a key statistic.
I have designed the 'No to Knives' campaign that focuses on the statistic, ‘7/10 younger people who end up in A&E with a knife injury has been stabbed with their own knife’. After thoroughly researching knife crime, I selected the statistic that I found the most shocking. This statistic proves that younger people are putting themselves at more risk by carrying a knife. Therefore, I felt this was essential for individuals to be aware of.
No to Knives Posters
Visual Toolkit.
Instagram Story GIFS Mock-ups,
No To Knives Tape
This guerrilla marketing technique aims to promote the campaign in a distinctive way. The tape mimics crime scene tape and adds a sense of seriousness and makes people question what it is all about.
