Because Ethanol fuel is a recent invention, this advertisement was done in a clean, modern style, similar to the Swiss typography style. Helvetica Neue was used for the headline and body copy, and I created metaphoric illustrations that reflected the simplistic logo. The yellow and green reflect the natural origins of the fuel, and the grey represents the low-impact of the ethanol fuel.
Typeface: Helvetica Neue
Typeface: Helvetica Neue
