Who says QR codes have to be black and white and hidden in the corner? Weylandts is South Africa's premier furniture store. Their pieces are not mass produced and they pride themselves in in the ability to produce hand crafted pieces. We comissioned craftsmen to create "crafted QR Codes" to showcase that no matter what they do, even a print ad, that it is crafted with just the same pride and care. Each QR code took the user to a micro site with the furniture with the relevant furnature range eg, leather, to their leather sofas.