About Kellogg's
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Sold in more than 130 countries around the world, Kellogg's is without doubt one of the most famous brands of cereals. In Europe, the UK countries are Kellogg's best customers, the Irish, Welsh and English devour these grains every day.
We imagined, with Osama Artist, a communication to make Kellogg's grow a little more digitally and position them as the market leader in cereals.
Sketches
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After our research, we tried to put our references and ideas in visual sketches. We started to make random doodles of the main character. Also, we made sure that the shape of the character should be rounded, clean and straightforward. A character that wears a Viking hat and holding a spoon.
We tried to sketch the objects such as milk, flake and how the packaging will look like. The purpose from all of that is to see how we are going to vector everything at the end.
Becoming Popular
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After a long journey, Fiber Corn Flakes became one of the most popular cereal flavors in the world. Even the Yogurt Cups; you can see it on the streets, shopping malls, and bus stations.
Fiber Corn Flakes sold more than 1,70 million of their product in 45 countries!
