PROBLEM: The labels used by the company lack the visual interest that other spice brands have on their labels. Also, the overall size of the jar can be difficult to store on a spice rack.

 

SOLUTION: Bring Penzey Spices to the modern world by creating a minimal yet effect label. The label is designed to allow the spice type to “pop” off the label with the use of different color options for each spice. Also, the use of smaller tins allow for easier storing at home and the clear top allows consumers to see what is on the inside of the tin. 

 

Product photography by Mariah Wild