This was an experiential piece of work that needed to give the Walkman® phone category something to shout about. And what shouts more than 6 Guinness World Records, Jamiroquai and an all-night party in an airport departure lounge? The idea was simple: Get JK and his merry men to play a gig at 36,000 feet to a plane full of lucky competition winners and journalists. The event generated the PR columns the client was after, gave the new Walkman® phone category the credibility it needed from an iPod generation, won 6 Guinness World Records and even a few industry awards – Eurobest Silver & Campaign Big Award.
