CYTA CSR CAMPAIGN
Brief:
Cyprus Telecommunications Authority (Cyta) announced a spec aiming to promote
Cyta's activities in a CSR action to tackle Violence and Bullying against Children
Creative Concept:
Cyta has an active role in tackling Violence and Bullying against Children.
Although it does not replace the role of the state, it nevertheless gives strength to children and their surroundings, supports them, cares for them and protects them.
Cyta acts as a “Guardian Angel”
The title of the campaign:
“Stop living under the shadow (with the fear) of violence and bullying”
STORY BOARD
Client: Cyprus Telecommunications Authority
Agency: DDB Cyprus
Creative Director: Pericles Christoforides
Art Director/Illustrator: Demetris Soteriou
Copywriter: Pericles Christoforides
