Edinburgh Napier Student Association was looking for an intern that would keep ENSA’s social media and other communications updated, relevant and engaging to the student body at Edinburgh Napier, targeting the audience as a whole, as well as specific segments of the student demographic. I also needed to provide relevant information, profile student activity, promote ENSA supported events and campaigns, and increase awareness of issues affecting students’ lives, as well as providing entertaining and thought-provoking content.

1. To schedule, post and respond to ENSA social media messages across all appropriate platforms timeously, to maximise impact and positive profile for ENSA.

 2. To develop and manage a calendar of timed posts, derived primarily from ENSA’s overarching calendar of events but also including ad hoc posts where required. 

3. To create content: written articles, photos and videos across platforms and channels, including website, posters, publications, flyers. 

4. To monitor ENSA sports and societies channels, as well as externals, for relevant content. 

5. To monitor content across ENSA channels and platforms, working with Full-Time Elected Officers to develop their online profiles. 

6. To observe all necessary protocols and instructions in relation to posts, including use of personal data, language, conflicts of interest, and election restrictions. 

7. To work with the communications, and wider ENSA, team to gather relevant content from across all areas of the organisation. 

8. To work with the communications, and wider ENSA, team on the development and implementation of communications strategy. 

9. To monitor other media channels to keep updated with best practice.

Below, there are some of the carousels and posts that I designed for Instagram, Facebook, Twitter and LinkedIn.

I also edited videos to be posted on social media and YouTube: