The objective was to redesign a pre-existing package. For the package, I decided to go with screws. The box from the start had an interesting construction and layout. Screws are a difficult product to residesign creativly without out it becoming about more than the actual product. So I used continuation, repition, and some rotation to enhance the image of the screw. This new layout brings new color, a new look, and a new feeling to the idea of hardware.
