This project is focused around kids and adults with disabilities that live in a special facility mostly waiting for an adoption that will most likely not happen. The goal of the project was to raise funds for the nurses and volunteers that lived there and helped the kids out as the budget for the facility was cut, leaving just a couple of workers there to take care of a big amount of people. The sad story of these kids is that most of them never get adopted because of their disabilities and they spend their life growing up in there without a whole lot of opportunities to find jobs and/or family. The secondary goal of the project was to simply bring awareness of this issue.
The design inspiration for the identity was driven from the drawings the kids made themselves. We took the colours from there and also their drawings became the primary focus for the print designs (we couldn't use pictures of them because of restrictions). The word "ludi" translates as "people" from Ukrainian, so basically the brand name sounds as "peoplepeople", with one word flipped upside down, as a symbol that people are still people no matter what, even if they don't quite behave as the majority or look the same way. The handwritten style for the logo and typography of the quotes stand for the very simple and childish approach of some kids and older ones that live there.
Here are the colours we took from the illustrations
We created a couple of versions of the logo. The stroke and round background for the coloured logos are from the "i" in the logo for added consistency. Additionally we made two emojis from the logo letters to underline the "people" aspect of the identity.
The decision was to create merch incorporating the identity that will sell to raise funds, and simply create awareness via print campaign and pitches.
