CAMPAIGN / MAKE THE INVISIBLE VISIBLE
Campaign concept:
Visualise & highlight the 'unseen' benefits of exercise
Maximise true physical, mental & emotional potential
Introduce a multi-sensory experience throughout gym spaces
Emphasise the connection between physical & neurological training
SP02 SCULPTURE / BARRE STUDIO / SHOREDITCH
Enhances quality of the atmosphere
Adds a bespoke gallery space experience
Proven to reduce stress & boost productivity
Brings organic and immersive life into the space
SP02 SCULPTURE / BOXING STUDIO / SHOREDITCH
Raises oxygen levels
Balances humidity in the air
Cleanses toxins from the air
Improves cognitive function & mood
APP DEVELOPMENT / BREATHING EXERCISES / "BLOK BREATHE"
Enhance productivity, mood and self-awareness
Offer breathing techniques curated for the user's upcoming physical discipline
Encourage & promote the physical & neurological benefits of focused breath work
COLLABORATION MERCHANDISE / DYNAMIC AROMA / SCENT DIFFUSER
In collaboration with Proverb, a sustainable & organic brand
Different scents provide different neurological benefits, including energising & calming
Invigorates the sense of smell throughout the studio spaces, creating a sensory journey
AROMATHERAPY SCENT MAP
