FESTIVAL IMAJINASI NO. 1: the process

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THE 'APA IMAJINASIMU?' ONLINE COMMUNITY LAUNCHES ITS OFFLINE EVENT 'FESTIVAL IMAJINASI' TO MANIFEST THEIR BELIEF IN 3B: BELAJAR, BERKARYA, DAN BERBAGI (LEARN, CREATE, SHARE) FOR THE NEXT GENERATION OF INDONESIA.

Inspiring the now generations of children, youth and parents through the freeofcharge festival

activities and live performances Festival Imajinasi 2013 Seri Pertama: Cerita Anak

The initial project was to conceptualise a festival for children in fostering creativity and imagination through 'doing' and 'interacting' with parents. We see the urban concern on dinner tables where young children are given technological products in order to keep quiet while parents are busy on their phones. Addressing this issue, we are challenging young and modern parents today in Indonesia to be responsible and to give back playtime to children in the most honest, engaging and educative way.

During the of brainstorming with the team from January 2013 until the event held in November 2013, THIS IS A LOKAL MOVEMENT realises the greater potential to fortify ideas and idealisms into one roof: Apa Imajinasimu? (What's your Imagination) social entrepreneurial community / institute platform in the aims to highlight the importance of creativity and playtime for children through 4 pillars: Parents seminars, The Annual Festival, the online platform, and Youth Outreach.

Two logos are made during this process, the community logo and the festival logo.

Festival's aim:
Aiming to bring back the wild and pure side of imagination through children's stories, themed 'Children's Stories' as its first series, the festival manifests in the natural way of inspiring and making children and parents participate together in producing original stories and characters, centralising from age 6 -12 years old.

With hands-on experience in creating, we invite all children and their parents aged 6-12 to write and make original papercraft characters and story plots in the allfree workshops open all day. They must be accompanied and be working together with their parents because this is the relationship that we want in creating things and spending time with their children together.

The most well-loved sponsor proposal book design responded by the companies we sent them to, taking idea as an old classic storybook with yellowed-with-age paper color and designed with classic children storybook drawings found by internet searching. Below are the contents.

Simple certificate of appreciation for our festival volunteers, as we like to call them our imaginative elf helpers.

We collaborated with Rumah Kuning to design a tactile representation to exhibit as a fine artwork of our 'Festival Imajinasi: Cerita Anak' (Imagination Festival, Children's Stories). More information about it in our platform.

Books are the first tactile product of a story; it has our country's archipelago as a sign that these stories are reflecting Indonesia. For 'imagination' through the decades, a castle in the clouds has always been the literal meaning and first visual image due to the proliferation of Disney's culture. Thus, we bridge a world's city into the world of imagination.

Festival's original creations: Children's characters, stories and plots come to life in stopmotion.

THE ADVERTORIAL DESIGN AD RUN BY OUR MAIN SPONSOR, KOTA BARU PARAHYANGAN, a conceptual townhouse development in Padalarang, Indonesia.

Processes:

Colour palette: pastels, youth, soft and cheerful.

Festival's Logo Idea:

In a shape of a cloud, for imagination and cloud deciphering can lead to many different shapes and ideas. "What does it look like?" One might say, a face, a tree, a banana... but of course clouds are unreachable.

In our festival, anything, everything, and your imagination is reachable (claiming in forms of a cloud which can be formed anything you wish) and the hands are ours to reach and make it happen.