MONOTYPE BASKERVILLE
Description
This project was to help me focus on the importance of typography -- not just the use of, but also the history and development of type over time. I decided to research and design my poster to display the font Baskerville by John Baskerville in 1757. The poster that I was asked to create was required to include the year it was created, the artist, an example of how the font looks for basic letters/numbers, a brief history of how the style came to be, as well as how much and where the font can be purchased.
Here, you can see the basic research that I conducted in learning about the font itself and how I could apply its creation to my poster style.
Poster Layout Sketches
Digital Concept Sketches
End Results
Above are the top three design choices that I wanted to attempt to create -- I liked the look of the name Baskerville being the background and then including the rest of the information. However, when I began implementing the required info into the remainder of the poster, I found it to be hectic, cluttered, and very hard to read. If I were someone walking by and glanced at these posters -- I would not stop to read any of it. Too much going on for my brain to handle.
Now why, you may ask, did I decide to include my unsuccessful designs here and display them for the world? The fact of the matter is, that sometimes I have to start over and that's okay. Following these results, I went back to the beginning where I had my concept sketches and began creating different directions. Ultimately, this led me to my final design which is much more cohesive, organized, easy to read, and accomplishes the end goal of having the font be the hero of the design.
