Produce WKW — Campaign design
Produce WKW is the brainchild of my friend Nicholas and me for our participative fandom assignment under the module CS4160 The Korean Wave. In order to fully immerse ourselves in the production processes of Korean media, we decided to create a spinoff of the popular reality-competition show, Produce 101.
Within a short span of four weeks, we conceptualised, filmed and executed our project.
Produce WKW Poster
With Nicholas taking charge of production, I took charge of collateral design and overall creative direction. Collaterals were made from scratch and heavily based off iconic Produce 101 aesthetics: large amounts of pink, heavy use of geometric lines and patterns, and of course, triangles everywhere.
Collaterals were designed for our Instagram page, where we introduced our trainees and posted updates and countdowns to the episode premiere. We also hosted a giveaway for photocards as a fun way to garner interest in our project. In just three days, we attracted 100 followers simply by word of mouth.
I also took charge of the website design where we published our final report.
