Design Strategy And Innovation
Aim of the project was to choose an existing product and build a service on top of it. We deliberately chose to focus on the orthodox finance sector as it is complicated, confusing with little innovation happening in it.
We chose 'Coin', a cutting edge innovation in finance sector at the time. They created a single card that can combine all the cards in your wallet (credit, debit, shopping cards, etc.). At the point of payment, user can choose a card from the list to pay from using a button and a simple display on the card.
Inspired by the philosophy of Zen Buddhism, we set out to create a service that is simple, honest, transparent with present moment focus. We redesigned the card, created a money management mobile application connected to the card to enhance its utilization. Our service focused on a customer segment usually ignored by the banking system - people with irregular income.
Budget
Saving
Goals
Peer to Peer Microlending Platform
Future of Payments
