Make the Switch Campaign was a mock project with a group to create a campaign for a certain cause we all believed in supporting. We decided in creating a campaign that educated consumers about animal testing in hopes to enable consumers to switch to cruelty-free products within the beauty industry.   

As a group we would have to come up signage, a business system, products, websites, etc. Along with creating a roll out schedule of the campaign and the budget costs of the entire campaign.

Makes the Switch Campaign: Dre Alvarez, Gina Davis, Maxwell Langa, Anahi Fregoso