Circle is a web interaction project.
Its main goal is to create a service for pregnant women and their partners that allows them to:
-keep in touch with their family, their friends, the community and their doctor;
-monitor the mother's and the baby's health (fetal heartbeat, blood pressure, weight)
-keep track and make records of their baby's life even before the first steps and share these precious moments.
4 areas and functions:

DIARY: area where all the user's photos, comments, notes, videos are collected.

COMMUNITY: here all the contents from other CIRCLE users can be viewed and commented.

FAMILY: area where contents can be shared with selected members of the family. Family members interact with the couple using a tablet. They can view photos, exchange thoughts and choose music that the baby will listen.

HEALTH: where all the mother's and the baby's medical records are collected, where it is possible to make new measurements and where the couple can interact with the doctor.


 
Health Area: monitoring blood pressure, weight and fetal heartbeat
 
Dashboard: birth countdown, notifications, latest news

Family area: shared contents

 
Add new content: photo, note, sound or question to the community
 
Family area, music section: collection of available songs
 
Health area: expansion of blood pressure information
 
Health area: add new content (it is possible to use a digital scale, a fetal doppler or the smartphone's camera)

 
Health area, fetal heartbeat recording: phase #5
 
Dashboard
 
This video, available in the website, explains the main functions of the tablet

 

RESEARCH, ANALYSIS, CONCEPT, DEVELOPMENT
 

Presentation of the whole process of creation: from a brief synthesis of the research and analysis phases, to a focus on the concept of the service.
 
 
Customer Journey map: how different personas live the experience of pregnancy
and what devices they use to interact with others.

 
Focus on Persona #3: High Tech Mom
 
 

In collaboration with: Andrea Villa, Davide Falasconi, Carlo Paiocchi
Circle
Published: