Certified Ninjas was a unique project that my class worked on as it was for a real client. He owns a business called Certified Ninjas that helps people find jobs within fields that require certifications. Working with the company of Certified Ninjas was a wonderful experience that showed what working with a client looked like.
The approach I took was to keep the typography friendly and professional. I aimed to use iconography to communicate with a viewer on the website pages that I created.
Above is the home page. The home page is primarily geared towards those who are looking to post a job, but also pulls in the employee who is looking for a job. Thinking through the user journey, I wanted to use bold icons to direct viewers to certain pieces of information.
This is an example of a landing page. The landing page will be a fully customized page for specific industries. It features a "What's next?" section that highlights resources for job-seekers, as well as testimonials. This page uses a similar layout as the home page, but is condensed to be tailored to it's target audience.
The rules for the brand of Certified Ninjas can be found above.
Here is a video discussing the reasoning behind my design choices.
